Easy Way to Introduce Kids to Skiing and Snowboarding: Colorado Ski Country USA’s Passport Programs Provide Lift Access to 20 Resorts

DENVER, Colo. – August 21, 2012 – Colorado Ski Country USA (CSCUSA) announced today the association’s popular 5th and 6th Grade Passport Programs are now available for the 2012/13 ski season. The Passport Programs introduce fifth and sixth grade kids to skiing and snowboarding by giving fifth graders free access, and sixth graders discounted access, to 20 of Colorado’s finest ski resorts.


As the industry’s most influential program, the CSCUSA 5th Grade Passport allows fifth graders three days of free skiing at each of the 20 CSCUSA participating member resorts. The 6th Grade Passport allows sixth graders four days of skiing at the same 20 resorts for $99, which amounts to 80 days on the slopes for less than $1.25 each day.


Also for the 2012/13 ski season, CSCUSA will offer First Class Lessons to complement the 5th Grade Passport Program. First Class provides fifth graders, who are new to both skiing and snowboarding, the opportunity to learn the sport from some of the best instructors in the industry. Registered 5th Grade Passport holders who are considered never-evers are eligible to receive a free ski or snowboard lesson, including rental equipment, during the month of January, which is Learn to Ski and Snowboard Month. Fifth graders have the option of 17 different resorts to have their introductory experience on snow. Advanced reservations are required for First Class.


“Colorado Ski Country’s Passport Programs have facilitated the introduction of our youth to the state’s signature sports for a decade and a half,” said Melanie Mills, president and CEO of Colorado Ski Country USA. “Between the varied terrain, geographical diversity and consistent snowy conditions, Colorado Ski Country’s 5th and 6th grade programs give children the opportunity to experience an array of resorts here in Colorado. Whether they are just starting out and want to take advantage of the First Class deal, or are seasoned veterans and want to experience a resort they haven’t been to yet, the Passports provide unbridled opportunities for the kids and an affordable experience for the family as a whole.”


Registration for the Passport Programs can be fully processed online at www.ColoradoSki.com/Passport. Details on the First Class Program can also be found at ColoradoSki.com/Passport. The CSCUSA Passport Programs enjoy the support of presenting sponsor, Chipotle, and of program partners Sports Authority and Credit Union of Colorado.


Resorts participating in the Passports for 2012-13 include: Arapahoe Basin, Aspen Highlands, Aspen Mountain, Buttermilk, Copper Mountain, Crested Butte, Purgatory at Durango Mountain Resort, Eldora, Howelsen Hill, Loveland, Monarch, Powderhorn, Ski Cooper, Ski Granby Ranch, Snowmass, Steamboat, Sunlight, Telluride, Winter Park and Wolf Creek.


For more details please visit www.ColoradoSki.com/Passport or call 303-866-9707.


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Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing Colorado’s 22 ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at www.ColoradoSki.com, on Twitter @ColoradoSkiUSA and on Facebook at www.Facebook.com/ColoradoSkiCountryUSA. This release and other press information can be found in the online press room at http://media-ColoradoSki.com.