Flocks of Skiers and Snowboarders Migrate to Colorado Slopes
Denver, Colo. – February 5, 2013 – As snow stacked up at Colorado ski resorts recently, skiers and snowboarders renewed their devotion to the state’s signature sports. Absolving doubts that variable conditions were keeping skiers involved in other pursuits, Colorado Ski Country USA resorts were greeted with booming weekend traffic. The onslaught of new snow along with the opening of more terrain and a broad menu of creative deals from resorts made it hard for skiers and riders to stay indoors last week.
Several Colorado Ski Country USA (CSCUSA) member resorts are reporting that weekend visits exceeded expectations. CSCUSA’s President and CEO, Melanie Mills, explained, “This past weekend was a non-holiday weekend and the Super Bowl, so we were really pleased with the large enthusiastic crowds. Colorado delivered powder galore and idyllic conditions the way only Colorado can.” Resorts across the state saw strong visitation during the weekend.
Part of the weekend revelry in ski country could be attributed to recent snowfall. Blankets of snow covered resorts throughout Colorado last week with as much as 6 feet reported in some areas. Every resort received fresh snow, many in the double digit amount category. The new snow enabled several resorts to open 100 percent of their terrain.
While skiers tend to be one of the more dedicated sectors of the leisure travel market, off-hill activity was also robust last weekend. Resorts reported busy restaurants, shops and alternative activities.
As new snow continues to fall resorts will open more terrain. To see up to date terrain opening and snowfall information, as well as events and deals, please visit www.ColoradoSki.com.
Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing Colorado’s 21 ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. The Association’s primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at www.ColoradoSki.com, on Twitter @ColoradoSkiUSA and on Facebook at www.Facebook.com/ColoradoSkiCountryUSA. This release and other press information can be found in the online press room at http://media-ColoradoSki.com.