2012-13 Colorado Ski Country USA Gems Card Helps Skiers Save More Money, Ski More Powder
Denver, Colo. – August 7, 2012 – Colorado Ski Country USA (CSCUSA) today announced that 2012/13 Colorado Gems Cards will feature a new Flash Deal component and are now available for purchase.
The Colorado Gems Card is a discount card for use at the Colorado Gem resorts. It offers deals and discounts that appeal to skiers and riders of all ages and abilities. In addition to the resorts upgraded season-long deals, there is a new component to this year’s Gems Card: Flash Deals. Flash Deals are special promotions and ways to save that are unique to each Gem resort and will be announced last minute throughout the season. CSCUSA will announce Flash Deals in the Gems newsletter, on social media, and on the Gems website www.ColoradoSki.com/gems. Only Colorado Gems Card holders will be able to take advantage of Flash Deals.
For many Gem resort skiers and riders, purchasing the Colorado Gems Card is part of their pre-season ritual as they gather the tools they need to get the most powder for their purchase. The 2012/13 Gems Card can save card holders hundreds of dollars in discounts and deals that can be enjoyed throughout the season. “The Gems Card unlocks a mountain of savings and has become a vital tool for savvy skiers and riders looking to get the most out of their ski season,” explains Melanie Mills, president and CEO of Colorado Ski Country USA. “And with this year’s added Flash Deals the potential for savings increases, allowing card holders to get even more value out of visiting their favorite Gems resorts this season.”
Purchasing the Gems Card before the ski season begins allows buyers to take full advantage of the card’s savings throughout the winter. Skiers and riders will get their money’s worth after using the card just one time. Multiple uses that take advantage of deals at the Gems resorts, plus utilizing the Flash Deals offered, could mean savings of thousands of dollars in one ski season. “Our Colorado season is typically one of the first to begin in North America, with a couple of our Gems resorts competing to be the first to open,” said Mills. “And because of the elevations of our ski areas, some of our Gems resorts are the last in the country to close, meaning that Gems Card holders have plenty of time to take advantage of one of the nation’s longest ski seasons.”
The $10 Gems Card puts Colorado’s world-renowned skiing within reach for skiers and riders from Colorado and elsewhere around the nation. Some of the discounts Gems Card holders can take advantage of in the 2012/13 season include:
-A free lift ticket at Monarch Mountain
-Two-for-one lift tickets at three different ski areas
-Savings on lift tickets at all eight Gems ski areas
The Colorado Gems program is presented by Icelantic Boards. Gems resorts are: Arapahoe Basin, Eldora Mountain Resort, Loveland Ski Area, Monarch Mountain, Powderhorn Resort, Ski Cooper, Ski Granby Ranch, and Sunlight Mountain Resort.
For more information, or to purchase a Gems Card, visit www.ShopColoradoSki.com. Cards are available now and will be available throughout the upcoming ski season until they are sold out. They can also be purchased beginning in October at all Colorado Credit Union locations, a proud corporate partner of Colorado Ski Country USA.
2012/13 Colorado Gems Card
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Colorado Ski Country USA (CSCUSA) is the not-for-profit trade association representing 22 Colorado ski & snowboard resorts. CSCUSA is the global voice of the Colorado ski industry. Celebrating its 50th Anniversary in 2012/13, the Association’s primary functions are concentrated in marketing, public policy and public relations. Information about CSCUSA and its members can be found at www.ColoradoSki.com, on Twitter @ColoradoSkiUSA and on Facebook at www.Facebook.com/ColoradoSkiCountryUSA. This release and other press information can be found in the online press room at ColoradoSki.com.